The year has been amazing for NFTs, and now ATTA and Binance Charity are using the technology to give back to society. The blockchain-based content creator teamed up with the crypto exchange charity to help children born with clefts. The ventures run the campaign ‘NFT for Good’, gather digital artists, and raise money to address environmental and social issues.
ATTA, the blockchain-based platform used to copyright assets, is donating a portion from its upcoming NFT sales. The platform will also share Mystery Box collectibles on the BNB NFT marketplace. Moreover, ATTA is teaming with the Binance Charity to help the Smile Angel Foundation, founded by Faye Wong and Yapeng Li.
The Smile Angel Foundation is one of the most well-reputed organizations in China. The organization offers support and holistic services to children born with clefts. They also help the parents improve their living standards and support the child’s future.
ATTA’s Mystery Box donations to Binance’s NFT marketplace will include paintings previously donated to the Smile Angel Foundation. A dozen kids made the original donations, and several young artists are again invited to co-create original paintings for the Mystery Box. After users collect a specific set of non-fungible tokens, they can redeem unique benefits and perks from the Mystery Box. ATTA has not disclosed complete details of the program, but it will be released shortly.
Binance Charity launched the ‘NFT for Good’ campaign in June to leverage the fundraising potency of NFTs and help society. The charity provided a platform to the artists to create and donate the sales revenue to other charities. The campaign is currently raising money to help children suffering from clefts. ATTA and Binance Charity aims to run the campaign throughout August too. The campaign will continue to support and promote projects aimed to help children in dire need.
Given the surging popularity and use of NFTs, it is refreshing to see platforms direct the demand for a noble purpose. At the current pace, the campaign will be a big support to children and families in need.