NFT

Adobe Partners With NFT Platforms To Launch Content Attribution Feature


Adobe, the American multinational computer software company behind Photoshop and a host of other Creative Cloud features for multimedia professionals, has announced that it is partnering with top NFT marketplaces OpenSea, KnownOrigin, Rarible, and SuperRare to launch a feature on Adobe Photoshop that would allow creators to create images as NFTs.

The feature will place attribution information on the image and display credentials for NFT artists, preparing these images as non-fungible tokens whose metadata can be viewed and displayed on OpenSea, KnownOrigin, Rarible, and SuperRare’s respective websites. With OpenSea’s implementation, a blue “match” icon will be displayed if a wallet address matches the recorded and verified address on an image minted as NFT.

“This partnership furthers our commitment to empowering users with more tools as we collectively rethink how we transfer digital goods on the internet. Working in tandem with market leaders like Adobe and the growing NFT community, we will keep providing features to increase trust and transparency across the metaverse.” OpenSea said in a statement.

The new feature, tentatively known as the “prepare as NFT” option within its interface would enable creators and prospective NFT buyers to quickly glance at the attribution of NFTs made with Adobe’s flagship photo editing software, as well as Stock, Behance, and other key Adobe products and workflows.

“Our goals with NFTs at this stage are simple: How do we help creatives get credit for their work, and how do we help folks who are already creating NFTs showcase their work, no matter where they mint it? This gives collectors and marketplaces valuable information about the true creator of a work of art.” shares Andy Parsons, Director of Adobe’s Content Authenticity Initiative.

Parsons shares that the feature is now available in public beta, which means that it will likely undergo further development as it is tested in the open. The tool will also allow users and NFT buyers to view exact data on who and when a specific piece was minted. In an interview with The Verge’s Nilay Patel through the Decoder podcast, Scott Belsky, Adobe’s Chief Product Officer, claimed that the tool will use an open-source cryptographic method to securely sign images with a creator’s identity. The cryptographic signature is linked to the IPFS (InterPlanetary File System) network, a content-addressable, peer-to-peer hypermedia distribution protocol.

Adobe's Content Credentials tool
Demo of Adobe’s Content Credentials Tool

 

No other detail as to whether pseudonyms or artist names will be authenticated as such, or signed with actual legal names. Additionally, the new NFT content attribution tool would also allow NFT creators to link their social media accounts and wallet addresses to the image.

“By adding your social media and wallet addresses to your content credentials you can further assure consumers that you are indeed the creator of your content. A crypto address is also useful if someone wishes to mint their work as crypto art.” Adobe said in its official press release.

With regards to the NFT content’s detailed metadata, Adobe is releasing this feature as “Content Credentials” as part of its Content Authenticity Initiative (CAI), a program that aims to address misinformation through digital content provenance. The initiative was launched by Adobe sometime in 2019, in partnership with Twitter and The New York Times. The initiative has resulted to some prominent technology firms such as Qualcomm Technologies, Intel, and Microsoft, among others, all joining in the effort to create “pragmatic, adoptable standards for digital provenance.”

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

 



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